User experience design ——————— is not user interface design
Interface is a component of user experience, but there’s much more.
User experience design ——————— is not a checkbox
isn’t a step on the process. You don’t do it and then move on. It needs to be integrated into everything you do.
User experience design ——————— is not about technology
user experience design is not limited to the confines of the computer. It doesn’t even need a screen
User experience design ——————— is not just about usability
People often think that [UX design] is a way to make products that suck into products that don’t suck by dedicating resources to the product’s design.
User experience design ——————— is not just about the user
We have to try to make sure that we are presenting an overall experience that can meet as many goals and needs as possible for the business and the users
User experience design ——————— is not expensive
People cling to things like personas, user research, drawing comics, etc.,” notes Saffer. “In reality the best designers have a toolbox of options, picking and choosing methods for each project what makes sense for that particular project
User experience design ——————— is not easy
Just because we know how to conduct some cool and useful activities and you know your business really well doesn’t mean that this whole process is a breeze. And cutting corners on some important steps is a recipe for disaster.
User experience design ——————— is not the role of one person or department
User experience isn’t just the responsibility of a department or a person, That compartmentalist view of UX is evidence that it is not part of the organizational culture and hints to teams not having a common goal or vision for the experience they should deliver collectively.
User experience design ——————— is not a single discipline
At best, it’s a common awareness, a thread that ties together people from different disciplines who care about good design, and who realize that today’s increasingly complex design challenges require the synthesis of different varieties of design expertise.
User experience design ——————— is not a choice
Good experience design is an add-on, not a base requirement.Source: Mashable